Illuminating Pathways,
Transforming Perspectives
“Purpose-led companies grow 3x faster than the competition”
Today, consumers prioritize the 'why' over the 'what,' emphasizing the significance of intentions behind actions. That's why 'The Iris Way' fosters growth by aligning intentions with actions for sustainable success. We illuminate your brand's 'why,' refine your story, understand your audience, and collaborate on crafting products, experiences, and content for a more contemporary way to do business. "The Iris Way" draws inspiration from the pyramid's powerful symbol, representing alignment between the earth's foundation and higher consciousness realms. Serving as a portal to a unity consciousness field, it amplifies manifestation. This approach aligns business intentions with actions, fostering meaningful and positive alignment across the organization resulting in enhancing your brand's natural power of attraction.
What your brand stands for should be the guide for any business decision and action.
Brand Vision (Why)
We help leaders define their brand foundation that at the same time is unique and distinct in the marketplace.
- Problem Definition
- Category Map
- Cultural Shifts Identification
- Brand Ambition Clarification
- Purpose Illumination
- Values and Pursuits
- Brand Architecture
- Brand Workshops
Audience Illumination (Who)
We help leaders define a shared purpose and strategic story that delivers brand behaviors and actions.
- Consumer Needs & Research
- Stakeholder Investigation
- Internal Communication
- Persona Visualization
- Target Segmentation
- Community Building
Brand Story (How)
We translate purpose into stories that can resonate with consumers, communities in internal stakeholders across the entire brand’s presence.
- Message and Story Research
- Brand Story Retrospective
- Brand Story Equity Gap Analysis
- Brand Story Redefinition
- Brand Presence and Ecosystem
- Content Strategy & Pillars
Experience Architecture (What)
We design experiences that bring the brand story to life and accelerate growth through new products, services, and business models.
- Customer Journey Mapping
- Innovation & Product Strategy
- Experience Strategy
- Influencer Strategy
- Concept & Test Development
- Go-To-Market Strategy