What is your
personal brand?

Crafting your personal brand isn’t just about how you see yourself, but about molding and presenting the version of you that aligns with your career aspirations and values. It’s the intersection of perception and intention, where your actions, communication, and relationships form the foundation of how others perceive you. Your reputation, built from these interactions, speaks to your credibility. Yet, your personal brand goes a step further, emphasizing visibility and the values you choose to showcase.

Crafting Your Signature:
How a Strong Personal Brand Unlocks New Opportunities and Elevates Your Career.

In the professional world, your personal brand is your signature identity. It encapsulates the essence of your personal and professional attributes, setting the stage for how you are recognized and remembered. A robust personal brand isn't just beneficial; it's a catalyst for career progression, unlocking doors to new opportunities and potentially leading to higher earning potential. It's about creating a distinguishable image that resonates with your audience, much like how Oprah Winfrey, Elon Musk, and Neil Patel have become synonymous with their unique brands.

But why should I invest in my personal branding?

  • Position yourself as a thought leader in your industry. People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services.

  • Clients tend to choose consultants who are well-known and prefer to hire “star employees” even at a premium price, as they are more confident they will see results.

  • You can ask more for your products and services. A well-positioned brand allows you to charge more and avoid competing on prices because of the trust that comes with your branding.

    Open up opportunities: Instead of pitching yourself to speak at an industry conference, the conference organizers will come looking for you to speak. Hiring managers will send you offers and potential clients will be requesting your services at premium rates.

There is always a personal brand service that is right for your needs.

Personal Brand Start-Up Kit

    • Initial personal branding assessment & briefing (1 hour virtual chat)

    • Basic personal brand archetype and tone of voice (PDF)

    • Brand values guidance creation

    • Guide to writing your own brand purpose & positioning

    • Basic Personal Brand Playbook (PDF)

    • Email support for two weeks

  • R$3,500

  • Designed for professionals looking to elevate their personal brand for career advancement, job search, or networking purposes.

Personal Brand Playbook

    • Initial personal branding assessment & briefing (1 hour virtual chat)

    • 2 hours of 1-1 workshop

    • Basic personal brand archetype and tone of voice

    • Brand values guidance creation

    • Brand purpose & positioning

    • Brand Story writing

    • Color palette design

    • Full Personal Brand Playbook (PDF)

    • Email support for 4 weeks

  • R$ 6,000

  • Leaders, executives, entrepreneurs, and higher-level professionals seeking to solidify their brand presence both online and offline.

Personal Brand Presence

    • Initial personal branding assessment & briefing (1 hour virtual chat)

    • 2 hours of 1-1 workshop

    • Full personal brand archetype and tone of voice

    • Brand values guidance creation

    • Brand purpose & positioning

    • Brand Story writing

    • Color palette design

    • Visual Elements Creation for social channels and posters (Linkedin)

    • Content Strategy for Social Channels

    • 4 posts suggestions for initial publication

    • 2 thought leadership articles

    • Headshot update suggestion

    • Full Personal Brand Playbook + content strategy + content set up (PDF)

    • Email support for 8 weeks

  • R$ 8,000

  • Tailored for high-profile individuals, influencers, or top executives aiming for extensive personal brand development and management across multiple platforms and media channels.

Your personal brand partner

Iris Coldibelli

In a distinguished career spanning over 25 years at the forefront of brand strategy with industry giants like Ogilvy and McCann, Iris has dedicated her expertise to empowering executives in crafting impactful personal brands. She understands the vital role a strong personal brand plays for executives seeking to stand out and connect authentically with their audience in the digital era. Iris's approach to personal branding combines authenticity, visibility, and strategic positioning, ensuring that an executive's professional narrative resonates effectively with their goals and opportunities.

  • Working with Iris was a transformative experience. Her ability to distill my years of diverse experience into a coherent and compelling personal brand narrative was nothing short of remarkable.

    Alexandra M., CEO of a Leading Tech Startup

  • Since collaborating with Iris, I've seen a notable increase in my network's engagement and have received numerous opportunities for high-profile collaborations.

    Daniela, COO of a Multinational Corporation

  • Her dedication and passion for branding are evident in every interaction, and I am immensely grateful for her support in taking my brand to the next level.

    Samantha K., Founder and Creative Director of a Fashion Brand