The data obsession is an ungovernable disease, contaminating business results and impacting decision making. Desperate to use machines to make sense of insane amounts of data by the second while global marketers strive to convert into learnings and actions.

Every time that somebody mentioned in a meeting room: "We need to find a Brand Purpose" angels start to sing in heaven.

Stop helping brands to talk, and help them do.

All the technologies, platforms, messages and all bla bla bla bla, have made the consumer ignore the majorities of brands.