Insights: From Thoughts to Wonder!
I’m obsessed with moments like in Being John Malkovich, where you get a peek inside someone’s brain. Here, I want to provide a similar experience—a collection of ideas that have crossed my mind.
They might inspire you, make you curious, or even make you laugh or cry. All I want is for you to feel how it feels inside my brain, even if just for a few seconds."
The $200B Blind Spot: Why Women Still Don’t Exist in Most Clinical Trials - and How We Change That
In 2024, the twenty best-selling drugs in the United States generated more than $200 billion in revenue. They save lives, extend hope and yet, 7 out of 10 of their pivotal clinical trials failed to represent women in line with the actual disease burden in the population.
Why does every planner need to be an experience planner?
Stop helping brands to talk, and help them do.
All the technologies, platforms, messages and all bla bla bla bla, have made the consumer ignore the majorities of brands.