04 / PR and Talks

Stages and conversations.

Keynotes, press, jury work, and contributor essays — on culture, behavior, AI, brand strategy, and the Prime Maturity Economy.

Talks I give.

  • The Prime Maturity Economy — Women 40+ as a $30T+ market
  • AI, behavior, and the future of strategy
  • The future of health and wellness is female
  • Cultural shifts and future signals
  • Purpose, narrative, and brand transformation

Stages and moments.

Iris speaking at NYU Stern, ANDY Awards, Harvard Business Review, AdWeek, and other industry stages
SXSW
NYU Stern
Google
Global Chevrolet Summit
VCU Brandcenter
Miami Ad School
The Female Quotient
Lacte
Maturidade na Sala de Embarque

Industry roles.

Awards Jury

  • Effie Awards (NA, Global, LATAM)
  • ANDY Awards (Grand Jury 2022)
  • Jay Chiat Awards
  • AdWeek Awards (Grand Jury 2024)
  • The Drum
  • WARC
  • Clube de Criação

Editorial Contributor

  • Harvard Business Review (Advisory Council Member)
  • AdWeek
  • Meio & Mensagem

Want me on a stage, panel, or byline?

Get in touch →