Influence: Agencies, Talks & Awards

Strategy. Storytelling. Signals. Global Perspective.

From São Paulo to New York, I’ve spent 20+ years working at the intersection of strategy, culture, and human behavior helping organizations unlock growth, reframe markets, and build more relevant brands.

I bring a multidisciplinary perspective shaped by brand, experience, and AI — translating complexity into clear, actionable direction.

How You Can Work With Me:

  • Speaking & Panels
    Keynotes, conferences, and executive talks on culture, AI, behavior, and emerging growth opportunities

  • Strategic Advisor
    Partnering with CMOs, founders, and leadership teams to identify new growth pathways, reposition brands, and navigate transformation

  • Agency Collaborations
    Working alongside creative, strategy, and innovation teams as a senior partner on pitches, platforms, and high-stakes initiatives

  • Brand & Growth Strategy:
    Brand Positioning · Narrative Systems · Category Creation · Growth Platforms

    Cultural & Behavioral Intelligence:
    Cultural Insights · Semiotics · Behavioral Patterns · Emerging Shifts

    Innovation & Experience:
    Innovation Strategy · Experience Design · Human-Centered Systems · Behavior Change

    Leadership & Strategic Systems:
    Systems Thinking · Strategic Foresight · Organizational Alignment · Decision Frameworks

    AI & Future of Markets:
    AI & Technology Strategy · Health & Wellness · Longevity · Evolving Consumer Dynamics

  • Countries Worked In: Brazil, Argentina, U.S., Portugal

    Languages: Native Portuguese · Fluent English · Conversational Spanish, Italian & French

    Agencies:
    McCann Worldgroup · Ogilvy · AKQA · MRM · Martin Agency · Joan Creative · Matte Projects · Africa · Havas · and others

    Brands:
    Netflix · Nike · HBO · Chevrolet · IKEA · Pfizer · Mayo Clinic · Coca-Cola · Volvo · Mastercard · Santander · L'Oréal · Walmart · Nestlé · Ambev · Astellas (Veozah) · Kraft · Tim · Verizon · Intel · and more

  • Featured Talks & Panels:
    SXSW · NYU · VCU Brandcenter · Miami Ad School · Google · Global Chevrolet Summit · Female Quotient
    Lacte · Maturidade na Sala de Embarque · Prime Maturity

    Topics I Speak On:

    • The Future of Health & Wellness is Female

    • Cultural Shifts & Future Signals

    • The Prime Maturity Economy (Women 40+)

    • AI, Behavior & the Future of Strategy

    • Purpose, Narrative & Brand Transformation

    Jury & Thought Leadership:
    Effie Awards (NA, Global, LATAM) · Drum · ANDY · Jay Chiat · WARC · Harvard Business Review · AdWeek · Meio & Mensagem · Clube de Criação

  • Prime Maturity Intelligenceâ„¢
    Reframing women 40+ as a $30T+ growth opportunity.

    PMEI — Prime Maturity Index™
    A diagnostic tool identifying gaps and growth potential.

    Helena AIâ„¢
    AI-powered support for insight, narrative, and decision-making.

    Conscious Regenerative Brands®
    Aligning brand, behavior, and business impact.

    The Tension Effectâ„¢
    Turning cultural tension into strategic opportunity.

    Prime Maturity Strategic Design Frameworkâ„¢
    Translating insight into actionable interventions.

Collage of various scenes from conferences and events, including speakers giving presentations, panel discussions, and award ceremonies.