Iris Coldibelli

Originally from Brazil, now based in New York — but I feel, think, and dream in both Portuguese and English. That's where strategy started for me: not in decoding consumers, but in living between languages, markets, and cultures simultaneously.

Fifteen+ years across Ogilvy, AKQA, McCann, Havas — work that's spanned 30+ markets and hundreds of millions in brand investment. Campaigns my strategy has shaped include Nike's You Can't Be Stopped, Chevrolet's Find New Roads, Advil's launch in Brazil, P&G's Responsible Beauty, Kotex's Normalize Period, MoMA's rebrand, and Veozah's menopause-care launch.

Now I lead AI Strategy at the convergence of culture, behavior, and intelligence. I build tools that productize strategy — frameworks, diagnostics, and AI-powered platforms — and advise AI, biotech, and tech startups on positioning, market entry, and growth from inside their build.

My obsession is the gap between what data shows and what culture is becoming. Most strategy reads what already happened. Mine reads what's emerging.

Today I'm founder of Netra CRB and creator of the Prime Maturity Economy — a platform reframing women 40+ as a $30T+ opportunity. I work with brands and founders in consumer, pharma, wellness, AI, and tech — sectors where products meet meaning.

If you're building something new, repositioning something stuck, or looking for a strategic leader to join your team — let's talk.