Oie :)

About Me

If you’ve landed here, you’re probably curious and curiosity is exactly what’s fueled my journey.

I was born and raised in Brazil, once dreamed of becoming a filmmaker, and found my way into advertising by writing my way in, literally. I started as a copywriter, crafting stories that stuck. That love for storytelling led me into digital, UX (I was one of Brazil’s first UX designers), brand, innovation, and business strategy across global markets.

Today, I work at the intersection of intuition and intention: as a strategy leader, creative thinker, and marketing whisperer. My work is about more than just solving problems; it’s about asking the right questions, aligning action with purpose, and unlocking the stories that want to be told.

I’ve studied psychology, semiotics, anthropology, and quantum physics, not because it looks good on a resume, but because I’m obsessed with understanding what makes people feel, decide, connect, and transform.

Now based in New York (after stops in Detroit and Richmond), I live with a dog, two wildly curious kids, and a passion for co-creating meaningful futures. I believe brands can be regenerative forces. I believe in conscious leadership. And I believe creativity is still magic.

If you’re looking for bold thinking with soul and a partner who can connect the invisible dots—let’s talk.