05 / Insights
Thinking in public.
Essays, signals, and frameworks on culture, behavior, AI, and the future of strategy. Long-form ideas that don't fit in a tweet — but might fit your next decision.
Why does every planner need to be an experience planner?
Stop helping brands to talk, and help them do.
All the technologies, platforms, messages and all bla bla bla bla, have made the consumer ignore the majorities of brands.