BIG DATA IS IN A COMA, CAN SMALL DATA SAVE US ALL?
The data obsession is an ungovernable disease, contaminating business results and impacting decision making. Desperate to use machines to make sense of insane amounts of data by the second while global marketers strive to convert into learnings and actions. The truth is - the fad is over. Big data is paralyzing us - sucking energy in meetings, consuming our ability to solve problems and moving us away from risk-taking. Who is brave enough to innovate if it contradicts what data says? Who will risk failure? Big data’s coma is our silent suffering of inactivity. How can businesses figure a way out of this massive confusion that BIG data is causing? It is a new era begging for a new approach; one that claims simplification and nimble ways to get to real, actionable insights.
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