Challenge
In a category where trust is paramount — especially among dermatologists and skin health professionals — beauty brands face increasing pressure to demonstrate more than surface-level sustainability. Consumers and professionals alike are demanding transparency, efficacy, and a credible commitment to planetary health.

Even as the industry shifts towards cleaner, more ethical practices, large corporations are often met with skepticism. For P&G Beauty, the challenge was clear: how to move beyond claims and create real, tangible engagement around Responsible Beauty — not just for consumers, but for every professional and stakeholder in the value chain, including dermatologists.

Insight

Next-gen beauty consumers — and the dermatologists who guide them — expect innovation and impact to walk hand-in-hand. They want to know that what's good for skin is also good for the planet.

At the same time, they seek tools that inform, educate, and empower their decisions — not vague sustainability pledges or marketing jargon. In this context, Responsible Beauty isn’t a campaign. It’s a call to action.

Idea

Beautysphere: A New Frontier for Science-Backed, Responsible Beauty

We created an immersive experience — a digital world where purpose, innovation, and environmental impact converge. In this interactive space, anyone can become an agent of change for beauty that is not only effective but also ethical.

Visitors navigate a 3D garden maze inspired by the Royal Botanic Gardens, Kew — uncovering insights on endangered plants, learning about the science behind ingredients, and directly contributing to reforestation efforts.

For dermatologists and professionals, Beautysphere becomes more than storytelling — it's a tool to illustrate what modern, responsible ingredient sourcing looks like. A bridge between clinical-grade efficacy and environmental consciousness.

Key Experience Highlight

The Kew Gardens Maze

• 57% of endangered species are plants, but they receive only 4% of funding.

• Beautysphere’s maze challenges this imbalance by funding the planting of endangered trees with every completed journey.

• Users also gain access to data and insights once exclusive to R&D teams — empowering a new era of ingredient transparency.

Impact

From CES to Clinics
Launched at CES 2022, Beautysphere proved that digital immersion can drive real-world change.

• Every interaction results in a measurable environmental action.

• P&G gains richer insight into what responsible beauty means to its audiences — including dermatologists, who are increasingly becoming brand gatekeepers.

• For consumers, Beautysphere isn’t just a destination. It’s an invitation to co-create the future of beauty.